Hey there! I’m Mark Lewis, the founder of Tightline Productions and Surface Marketing Pros. If you’re in the concrete coating business, you know how competitive it can get out there. That’s why I’m here to share some crucial insights into digital marketing that can really kick your business into high gear. Whether you’re a seasoned pro or just starting out, this guide is packed with actionable tips to help you attract more clients and grow your business.
The Power of Google Map Listings
Let’s dive right into something you might not think about every day but is a game-changer: Google Map listings. Have you heard of the “three-pack”? It’s the trio of listings you see at the top of Google Maps search results. According to a recent study by MZ, these spots are golden because 71% of clicks in local searches go to businesses listed on the first page, and a significant chunk of these go directly to the three-pack. What does this mean for you? Being in that top three can drive more leads and give your business a serious boost.
Navigating Changes in Google Maps
Google’s always tweaking things, and lately, they’ve added paid listings to the Maps. Remember when it used to be seven spots? Now it’s down to three, plus a new paid spot that pushes organic listings down. This shift means you’ve got to be sharp and strategic to stay visible. Integrating your Google Ads with map results can help keep your business in sight, even as the landscape changes.
Optimizing with Google Ads
If you’re not yet using Google Ads or you’re unsure how to make them work harder for you, here’s a pro tip: add your map results to your ads campaigns. This connects your ad spend directly to your map listing, enhancing your chances of appearing in those coveted top spots, especially if you’re not organically there yet.
Avoiding Common SEO Pitfalls
SEO isn’t just about doing more; it’s about doing it right. Some tactics that worked a few years ago could now be dragging you down. For example, fake listings or inconsistent information across directories can harm your ranking. Google has tightened up its requirements, emphasizing accuracy and authenticity. Make sure your business name, address, and phone number are consistent everywhere they appear online.
Effective Map Listing Optimization Techniques
Here’s something a lot of folks overlook: reviews. They’re incredibly powerful in boosting your map rankings. A steady stream of positive reviews can do wonders for your visibility. And don’t forget about posting local content! Photos from your actual jobs, especially those tagged geographically, reinforce your local presence and authenticity.
Utilizing Local Connections
One of the best ways to enhance your local SEO is through community involvement. Sponsor a local sports team or a community event. These connections can lead to powerful backlinks from respected local websites, which are SEO gold. Also, ensure your Google business profile is rich with local signals, from photos to accurate operational hours.
Staying on Google’s Good Side
Staying compliant with Google’s guidelines is crucial. The tech giant now uses video verification to ensure businesses are legitimate. This means your online listings must accurately reflect your physical business—no more bending the rules with virtual offices or PO boxes.
Let us Help YOU Grow YOUR Concrete Coating Business!
That’s a wrap on our digital marketing deep dive! I hope you’ve picked up some valuable strategies that you can implement right away. Remember, the digital world is always evolving, and staying ahead of the curve is key to your success.
Looking for more? Check out our website for further readings on SEO and digital marketing tailored specifically for the concrete coating industry. And don’t be shy—drop us a comment or question. We love hearing from you and helping you grow your business; here’s to your success in the concrete coating world! Keep those mixers going and those customer reviews flowing!
